December 27th, 2009 by

It’s Christmas morning and after opening presents and eating a breakfast large enough to feed an army my dad turns on the radio. Like most people in their sixties talk radio is his gospel. The radio is on in the car, in the house, and even in the garage, were he does his wood working. All day long talk show host preach on all topics of the political spectrum. Due to the current economic crisis financial products are one of the top subjects on talk radio. This is what makes advertising on talk radio so effective. On Christmas morning the local talk radio show played an infomercial on annuities.Rather than dismiss the infomercial as a long winded sales pitch he listened to the whole program. I explained to him that I know hundreds of agents that sell index annuities. His response was to call the agent who was hosting the program, rather than call one of the agents that I know personally. He went on to explain to me that he felt more comfortable with the agent hosting the radio show. Radio shows accomplish three things. First they build creditability. Second they speak to a targeted loyal audience. Third they target people who have money and who want to invest. Unlike seminars who only attract bottom feeders. By the way my dad went on to invest 200,000 with the agent who hosted the radio show. I did a little research and found the company that created the radio show that closed my dad on putting 200,000 of his hard earned money into an annuity. Check out their site and how they generate quality leads.

December 7th, 2009 by

This market is a large and influential group of customers that in the United States alone is estimated to be worth $600 billion. About 4% to 10% of the adult population make up this demographic so roughly 12 million to 28 million people fall into this demographic alone.

The market I am writing about is the gay market. Most agents spend their time prospecting to people who have no interest in buying insurance or annuities. Forget making another top 100 list of family and friends. Forget buying leads that are sold to every agent in your zip code. Stop wasting your time and money.

Here is a simple plan to get your phone ringing with qualified prospects looking for a quote. First things first remember the gay community has the same needs and desires that the straight community has. I am talking about mortgages, loved ones and business insurance needs. So there is a large demand for insurance.

The first step is to market your services with a local news paper that focuses on the gay community. Advertising in small niche news papers is far more effective that advertising with large new papers.

The second marketing step is to buy media buys via Google ad words. Rather than pay for Google ad words simply pay for the Google ad network. The way this works is that your ads will not appear on the main Google search, however they will appear as ads on sites that specialize on finances in the gay community. A simple link to a squeeze page can generate hundreds of leads a month.

Focusing on this niche market is a tremendously effective use of time. Most agents don’t market in this niche due to negative stereo types, and their blowing it. Remember life insurance and annuities can fix the same problems in the gay community that they solve in the straight community.

To learn the secret methods used by top agents to generate hundreds of leads Click Here!

December 5th, 2009 by

I recently discovered the  “<strong>referral secrets</strong>” that the mega million dollar producers use. That’s right the cat is out of the bag.These “world-class” referral secrets that only a handful of lucky life agents even knew existed are now available to mere mortals. What are some of these secrets you ask ? How about how to set your lead generation on autopilot permanently! Another great secret that is revealed is how to overcome once and for all the biggest reason why you don’t get referrals! Learn how to easily conquer the three biggest reasons why people fear referrals!

How to finally spend more time selling and no time prospecting, no more embarrassing asking for referrals from friends and family.

How to find red-hot referral partners that will refer a steady new flood of leads to you!

And that’s just a small “taste” of what’s in store for you. This book is called: “How To Make A Fortune Using Insurance Referral Systems.”

I cannot stress how powerfully these secrets can affect your life. There is no other book like this anywhere.

Until now, only a tiny trickle of the sizzling new breakthroughs of automatic referral systems were leaking out from one retiring agent to another  the offices of respected agents and the boardrooms of the referral pioneers who are all taking networking into dizzying new heights.

With the sudden release of this new book, you can now learn the secrets of getting…

Customers With Expiring X-dates That Are Ready To Buy!

Here, in more specific detail, is what this hot new book reveals:

<strong>99 sure-fire ways to get fresh new customers</strong>. Real referral systems used by agencies today to generate millions of dollars in new business.

This book will show you how to eliminate the need to  ‘cold-call’ and still get new clients.

The <strong>tragic mistakes you are making when trying to increase their book of business</strong>…and how you can avoid it to earn you five times more income.You will learn how to instantly boost your closing ratio by 35% even if you murder sales closes now. So simple and effective, you’ll want to use it on every prospect for the rest of your career and you can!

You need to get this book before your competition gets it and they use these techniques against you !
Get it now Click Here!

August 15th, 2009 by

The rate of return on a bank C.D now averages a pitiful 1.5 %. A crumbled stock market sent a record numbers of investors to their financial advisors to buy fixed annuities.

According to insurance consulting firm Limra, fixed annuity sales jumped 74%, to $35.6 billion, the biggest increase ever for the three months ending March 31, 2009.

Despite the scandal with A.I.G investors understand that fixed annuities are still a safe investment. Fixed annuities offer a higher interest rates than bank CDs and most insurance companies have millions in legal reserves.

The primary reason fixed annuity sales are soaring is fear. The Standard & Poor’s 500-stock index has lost 23% in the past decade alone. This means investors who placed their money in the S & P would have lost 23% of their life savings. If these same people would have invested in fixed annuities with an interest rate of 9% they would be in a much better position today.

Read the rest of this entry »

June 20th, 2009 by

Recently an adviser by the name of Chris sent me an e-mail asking me why I don’t focus on more practical methods of prospecting. He went on to state” if I had money for a radio show I would not need your help.” I got to admit he was dead on.
Those of us on the marketing side of the business have degraded to the point where we are just as out of touch as the home office. Open up any trade journal that focuses on the insurance market and one is sure to find page after page of marketing companies stating they have the secret system for making millions in insurance. All you have to do is give them a couple thousand dollars and the marketing company will let you in on the secret. The word snake oil comes to mind. Read the rest of this entry »

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June 17th, 2009 by

A link exchange is a link from your web site to one of your partners. Your partners should be attorneys and accountants that specialize in estate planning in your area. This serves two purposes. One when people look for annuities or life insurance in your area your office will have a higher ranking than other offices. Second this will help to build a network of people that provide referrals.
It is 2009 so I am going to assume that you have a website. Don’t think for a minute that seniors don’t use the internet. If you don’t have a website gets one. A simple blog only takes 30 minutes to get up and running. Once the web site is up simply set up a section that states “visit our partners” this is were the links to your partner sites will be located. Your partners in return should have a link to your site. This is called reciprocal linking. Reciprocal linking is an excellent and cost effective method for generating traffic to your site, and generating leads.
The remainder of this article is going to consist of step by step instructions how to set up a link exchange network to generate leads.
1. The first step is to set up a sign up form on the home page of your site. Do not spend a dime on marketing if you do not have a sign up page on your home page. The reason why I say this is, people are not going to go to your site and say “Wow what a cool site I think I will buy some life insurance”. Read the rest of this entry »

Bill Broich, Leads, Life Insurance, Marketing

June 12th, 2009 by

Right now the media is a blaze with stories on personal finance. The today show now has a special segment hosted by Jean Chatzky just to satisfy the public’s hunger for information on personal finance. Jean Chatzky is not only educating the viewers of the Today show she is promoting her business at the same time. Suzy Orman is excellent at promoting herself and educating people on personal finances at the same time.

What separates Jean Chatzky and Suzy Orman from the pack is there ability to position their selves as experts while promoting their services at the same time. Suzy Orman is always quick to mention her book and Chatzky is always quick to mention her website. This is an extremely effective form of marketing! Grant it P.B.S is not going to let you do a thirty minute sales pitch like there willing to do for Orman, but ask yourself who will let you do a press release?

Small to mid sized papers in your town and financial blogs will let you do a press release that’s who. Read the rest of this entry »

May 27th, 2009 by

Bill Broich out earns 99% of the annuity producers on the planet.

Make this your tax return for 2009 !

Click Here!

Bill Broich, Leads, Marketing

May 10th, 2009 by

I am going to get in trouble for writing this article. I hope you find this article informative and make a lot of money off the information contained in it.
There is not one lead company on the planet that generates their own leads. If you work for a lead company that claims to self generate leads feel free to challenge me on this statement.
Here is the business model for all lead companies. The first step is to put up a good looking website that looks official. The second step is to generate leads through affiliate marketers. Getting in touch with affiliate marketers is easy just do a search for affiliate marketing forums. Good affiliate and C.P.A marketers have hundreds of sites with forms for prospects to fill out. Read the rest of this entry »

Internet Leads, Leads, Life Insurance, Marketing, Traffic

May 1st, 2009 by

Article writing is the ticket to generating hundreds of qualified leads every month. That’s what all the top companies do. And this is what I do as well. If you don’t believe me,check out the expert authors page of any article directory and look at the traffic all the top authors are getting. Check out how many views their articles are getting each month, estimate how many clicks their articles are getting, then look at their squeeze page figure at least 1 and 10 opt in to the writers list. That’s what all the top marketers do when they first get started. Remember success leaves clues and this is a clue to success. I am not going to go into great detail on how I generate my leads in this post. How ever I need you to ask yourself what you would do with hundreds of qualified leads. How many of your leads are turning into sales? Is your price point to high or to low? Some of the top marketers online are selling products with a $2000 price tag. Yes this is an informational product. So if you have a product that is half that amount and sell only 100 units you have hit the hundred thousand mark. Again just do what the top guns do and you will reap the same results. What is stopping you from doing what it takes to bring in qualified leads for your business? The question to ask your self is how much money I could make if I only had hundreds of qualified leads that were self generated.

Leads, Life Insurance, Marketing, Traffic